The Beautiful land of Philippines has been known for its cultural diversity and one of the most serene geographical locations in the world. One more reason which is death to hide is the Filipino entertainment industry which is slowly yet steadily showing some peaks in its progress graph. The essence of the colorful Pinoy dramas comes from the streets of Manila where even a street hawker is dressed like a movie star. Thus the Pinoy TV shows reflect a happy go lucky side of the Philippines. The content of the Pinoy dramas consists of real life issues faced by the Filipino society. There is an emotional roller coaster ride in these dramas and soap operas. Due to their genuine outlook on life, they have gained a lot of popularity in the western world. The producers of these TV shows tend to focus on a real life like the storyline but attempt to coat it with glamor and special effects. Some of the shows produced are more than 50 years old and still going on air due to their ever increasing demand.
The names of three broadcasting services namely ABS-CBN and GMA cannot be ignored. These three primetime networks went into a competitive fruitful race with each other in the mid nineties. As a result, the channels started producing high quality Filipino dramas and soap operas. Actors and directors from all over Asia showed their willingness to work in the Pinoy entertainment industry. Particularly the GMA broadcasting network produced some revolutionary changes in the art of production and script writing and changed the face of Pinoy television forever. Due to its outstanding achievements, GMA was successful in opening its first office in the USA. In 2005.Some people are of the view that this was the first step towards global recognition of Pinoy TV. At this moment, GMA is considered as the most established network of the Philippines with the highest ratings for the last 5 years.
Among the internationally recognized Filipino shows, “Eat Bulaga” is the most famous and has been going on air for 37 years. .Another Drama serial that gained an international success was the famous love story entitled “Forever More” loved by the Filipino audiences. But in May 2015, ABS-CBN proudly announced that ”Forevermore” would be aired in Cambodia, Vietnam, Africa, and most notably in Kazakhstan. Due to a common language pattern, the popularity of Pinoy tv serials in countries like Indonesia, Vietnam, Brunei Darussalam and Malaysia has gained a lot of momentum. The local Pinoy actors are household names in these countries and are also invited in various award ceremonies.
There’s always a room for improvement, and in the case of Pinoy TV shows, the producers, directors, scriptwriters need to introduce method acting skills in their projects to make their projects even more popular in the other parts of the world. Moreover they need to uplift the language barrier that somewhat inhibits the popularity surge of these Pinoy TV shows. This can be done by introducing the English language based TV sitcoms and dramas that will make them even more popular than before.